I Have Visited Again and Mutability Audience of I Have Visited Again

Facebook retargeting ads are one of the platform's powerhouse advert features. They allow you to achieve out to users who are already familiar with your brand, whether it's through an established customer listing or activity on your site that was captured by a tracking pixel.

Since users are more likely to engage with ads from brands they know and trust, it's pretty much a win-win state of affairs for both the advertiser and the customer.

In this post, we're going to take a close expect at why you should exist using Facebook retargeting ads and six reliable strategies you should be using to maximize your ROI and increase conversion rates.

What Are Facebook Retargeting Ads?

Facebook retargeting ads are ads that permit you to reconnect with users who accept already interacted with your brand in some mode (on or off Facebook).

This includes users who accept:

• Shared their email with you as leads or customers
• Followed your Facebook Page or interacted with information technology in some way
• Interacted with a Facebook Consequence
• Watched a certain corporeality of your on-platform videos (ad videos included)
• Interacted with your app
• Viewed certain pages of your site or taken sure actions on it
• Interacted with your Instagram Page in some way

You can create custom audiences for each of the above criteria past finding "Audiences" under your concern manager. From there, create a custom audience and choose who you lot want to retarget to.

Since they allow y'all to connect with warm audiences, retargeting ads can result in higher conversion rates and lower cost-per-click averages than other types of ads.

These ads can also help y'all create more complex and well-targeted ad funnels that are more than probable to convert.

vi Facebook Retargeting Strategies You Demand to Try in 2021

In that location are plenty of dissimilar options bachelor for retargeting, as you can see, so let's have a look at some of the best strategies to employ retarget potential customers using Facebook Ads.

Each of these strategies are flexible, assuasive you to add on additional targeting criteria, like age-based or interest-based targeting, to generate amend results if needed.

1. Creating a Non-Rushed Sales Funnel

People aren't going to catechumen the start time they see a new ad from your brand. Most won't, at least.

Instead, remember that slow and steady e'er wins the race (and the customer!). That's where advertizement funnels come into play, where yous can push users into the next stage of the funnel with retargeted ads.

Setting up funnels is one of the most common reasons brands create retargeting ads on Facebook.

Starting time with a brand awareness ad that's simply meant to innovate y'all to your audience. Sure, some may click and convert immediately, just there's a skillful take chances many won't. That's ok though. You can run a retargeting campaign that shows your ad to users who saved or engaged with your previous advertisement later on.

At this point, yous can focus on conversions or pb generation a lilliputian more heavily.

How to Execute This Strategy

A peachy way to do this is to use a video advertisement for your starting time ad, as it gives yous a great medium to tell your brand's story.

And so, create a custom audience off of users who watched at least half of your video (indicating strong involvement). This can exist found by clicking on "Appointment" when creating a custom audience, and so choosing "video."

Now you lot tin hitting them with a retargeting ad that contains more than offers that can entice them to click.

You can also create custom audiences with users who have engaged with Drove Ads and show them specific products.

You can find these options nether the "Fullscreen Experience," which is categorized under the "Date" custom audition category.

2. Showing Customers Items They Loved

What's the final affair that you were oh-so-tempted to purchase, only held off despite really, actually,actually wanting to go ahead and buy correct now?

I think nosotros've all been there, whether information technology'south a new pair of shoes (guilty), a new cooking appliance (also guilty). Peradventure we're just trying to stick to a budget, and we may initially resist the item at first. Merely so it pops upward in our Facebook feed and it'south just a little likewise tempting.

When customers accept visited different product pages of your site, that indicates strong interest and purchase intent. If they linger on the page and add it to their cart, even better.

How to Execute This Strategy

Using dynamic ads and custom audiences from site or app activeness to dangle that proverbial apple tree in front end of the customer is an fantabulous style to keep you lot at the forefront of their listen. It tin drive conversions chop-chop, particularly when combined with a discount or coupon lawmaking.

To make this strategy nearly effective, target users who visit specific pages, but exclude those who purchased.You lot can practice this by excluding users who "visited" your order confirmation folio.

Note that y'all shouldn't omit users just for viewing a cart, because this is an excellent opportunity to push abased cart users to catechumen, which is an enormous source of untapped acquirement for about all businesses.

3. Re-engaging Lost Customers

There's a lot of room for customer growth with re-appointment campaigns.

All businesses have clients who seem to take drifted off, only plenty may be waiting off in the wings, fix to convert. They just need the right nudge.

Retargeting campaigns explicitly designed to connect with users who haven't purchased from you or engaged with your site within a set period of time is the mode to go for this particular strategy.

How long will depend on your audience and business organization; I've seen retargeting campaigns in this category equally before long every bit three months afterward the last purchase, and as long every bit i twelvemonth.

How to Execute This Strategy

Nonetheless long you decide, though, you lot tin can upload a custom audience of users from your email listing who oasis't engaged or opened your emails recently. This is data that many CRMs and e-mail service providers tin give you, and yous tin can use information technology to your advantage.

Don't worry about being subtle here!

A nice big headline of "Nosotros miss you!" can actually be uncommonly effective for this strategy, especially if you combine it with a tempting offering that's good plenty to change disengaged users dorsum into enthusiastic customers.

4. Reminding Customers of Abased Carts

The global cart abandonment rate is currently sitting at around 75% depending on the industry. Using retargeting campaigns can help you lot convert a solid chunk of those abandoned carts, preventing y'all from missing out on potential sales.

If customers accept added something to their cart and and then left without converting, there may be several reasons for this:

• They got distracted and forgot to purchase
• They wanted to do more research
• They wanted to cost the item
• They wanted to run into if they could trigger a coupon code

Creating retargeting campaigns for these users with a coupon code or an offer like a free sample can capture those almost-lost conversions quickly.

How to Execute This Strategy

As long as you take a "view cart" option on your site, this is an easy custom audience to set up.

You tin can set up upward inclusionary and exclusionary targeting, ensuring that people who have seen your "View Cart" pages (and even preliminary checkout pages, if you choose) buthave not seen your order confirmation page volition encounter your ad.

Add an introductory offer to these ads, either with a hefty discount of fifteen-xx% or with the offer of costless shipping.

This can convince users to buy for the first time and assistance you to bulldoze conversions that you would have lost otherwise.

five. The "Achievement Unlocked" Strategy

Take a mobile app? That can be part of your retargeting strategy.

Apps can exercise everything from offer value to make information technology easier for users to purchase.

How to Execute This Strategy

Use in-app activity to create retargeting campaigns that will move users to the next stride of the digital sales funnel.

If someone has viewed a product simply not converted, attempt showing them the products again.

1 fantastic apply of this that I saw was whenever someone looked at the "upgrade" page in the app, they were hit with a retargeting entrada explaining why theyneeded the adjacent level of app service.

You can also opt to target your most active users, or users who purchased the most, with loftier-value sectional offers, including first access to sales or new release products.

six. Sequencing Ads

In that location are times where a single follow upward ad just isn't going to cutting it. In some instances, a user may need to see multiple ad campaigns in a series before they'll have gained plenty exposure to your brand and what yous offering to exist comfortable enough to move to the next stage of the funnel.

If y'all believe this is the case for you, it's fourth dimension to wait into sequencing ads.

This retargeting strategy works past setting specific time windows on each individual advertizement in a multi-ad series, ensuring that users within your target audience are almost likely to see those ads in the club you designed to get them to catechumen.

Decide what windows work for you, and what your most high-value offers are. Then, set a retargeting entrada from website traffic, and create different private ads for different timelines.

How to Execute This Strategy

Let'south say you're working on the ad entrada targeting days 5-8. Include users who have visited your site in the past 8 days, but exclude users who have visited your site in the past 4 days.

This will ensure the right users are seeing the ad.

In our retargeting webinar,  our ad expert Paul Fairbrother shared a example report of how this would work from an AdEspresso customer GlobeIn. It's a uncomplicated (but smart) 3-steps strategy.

1. The first four days would have an advertisement entrada focused on selling a iii-month subscription to their Artisan Box with the help of a discount.
2. Days 5-8 then works on users who are interested but don't desire that big of a commitment, so the client might offer them a ane-month subscription.
3. If this nonetheless doesn't work, days 9-12 can focus on a erstwhile sale.

This sequence prioritizes high-value sales, but doesn't do so at the take chances of isolating other potential revenue, besides.

You can run into the advertizement examples in our webinar hither. The webinar is from 2018, just the strategies are nonetheless relevant!

Pro Tip: Don't Forget About Lookalike Audiences

Retargeting is all well-nigh reconnecting with users who are already familiar with you. Once you lot've successfully gear up retargeting campaigns that are bringing in high-value customers, still, y'all tin can leverage them further.

You lot can create lookalike audiences off of high-value custom audiences. Facebook'south algorithms are truly exceptional, and then they'll await for users who are most like your high-value customers and findnew users who are similar.

If you lot want to reach new common cold audiences, this is a great play to do and then.

To create a lookalike audition, head to your Audience Manager and then click "Create Audience." Select "Lookalike Audition."

On the side by side screen, choose which custom audience you lot'd similar to create a lookalike from. In this instance, we're using customers who accept purchased. You lot can also upload a custom audience from a list, or optimize for other event values.

Choose a more similar audience percentage (3% or less). Quality over quantity is definitely the play here.

This will proceed pushing new users into your funnel, which every brand needs.

How to Automate Your Retargeting With Data Sync

AdEspresso's Data Sync is going to be your best friend if you're regularly running retargeting campaigns, peculiarly if y'all get tired of constantly trying to upload your new customer lists to your advertising campaigns.

Data Sync will take care of this for you lot, automatically and ofttimes syncing upwardly with integrations ranging from Facebook to Constant Contact.

These integrations allow you to upload e-mail lists from your CRM software and/or transport data from your Facebook lead generation forms straight to your CRM software.

It'southward a win-win, with an automated flow of data going between ii platforms so no one slips between the cracks.

To access Information Sync, click on "Tools" in AdEspresso, where you'll see it listed as an option.

To update and gear up new custom audiences, choose your platform from the "Custom Audience" section.

You lot'll be asked to cull which accounts you want to sync upwards.

Next, determine where you lot want the data to go.

Next, cull the ad account, and the custom audience you want the information to be linked to.

Yous can too create a new custom audience if 1 isn't already there.

You'll then set your mapping field, which spells out what Facebook volition receive from your source CRM.

The sync will so continue, and yous'll exist all set up.

Conclusion

Facebook retargeting ads can yield higher ad engagement, brand advertisement lift and awareness, click-through rates, and conversions, all at a lower CPC than the majority of campaigns targeting cold audiences.

This is an incredible opportunity that brands should spend more time focusing on instead of exclusively trying to create advertizement campaigns for cold audiences.

Interested in learning more than about how to utilise custom audiences to create powerful retargeting campaigns? Lookout our full webinar hither.

What do you think? Which retargeting strategies take you used for your concern? Which has worked best for you? Allow us know in the comments below!

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Source: https://adespresso.com/blog/facebook-ad-retargeting-strategies-need-try/

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